Learn to connect, model, and visualize your website data like a pro. This course shows you how to bring Google Analytics data into Power BI, create custom dashboards, track user behavior, and uncover insights that go beyond standard GA reports.
Send prefered dates and group size to hello@generalBI.com.
Prerequisites
No prerequesites.
Audience
This course is ideal for digital marketers, web analysts, eCommerce managers, and anyone responsible for tracking website performance. Perfect for professionals who want to go beyond standard Google Analytics dashboards and create custom, actionable reports in Power BI.
Course Contents
- Getting Started
- Overview of Google Analytics and Power BI
- Why use Power BI for GA reporting?
- Real-world use cases: marketing, eCommerce, and content performance
- Connecting to Google Analytics Data
- Using built-in connectors in Power BI
- Importing GA4 vs. Universal Analytics data
- Connecting through BigQuery for advanced access
- Managing data sampling and limitations
- Understanding the GA Data Model
- Key dimensions and metrics: sessions, users, conversions, etc.
- Event-based vs. session-based models (GA4 focus)
- Cleaning and shaping GA data for reporting
- Data Modeling and Transformation
- Structuring your data into a usable model (star schema)
- Creating a proper date table and handling time zones
- Normalizing dimensions like traffic source, device, and page path
- Building Visual Reports
- Sessions, users, and pageviews over time
- Conversion funnel and bounce rate visualizations
- Traffic source, campaign, and geographic breakdowns
- Day/time heatmaps and user flow charts
- Creating Custom Measures and KPIs
- Calculating metrics like conversion rate, engagement, and goal completions
- Writing DAX to support advanced comparisons and time analysis
- Period-over-period comparisons (MoM, YoY)
- Filtering and Interactivity
- Slicers for campaigns, user types, and devices
- Drill-throughs to see detailed user paths
- Dynamic date filtering and period segmentation
- Publishing and Sharing
- Publishing to Power BI Service and setting up auto-refresh
- Sharing dashboards securely with stakeholders
- Tips for creating stakeholder-friendly layouts and views
- Bonus: Blending GA with Other Data Sources
- Merging GA with Google Ads, Meta Ads, or CRM data
- Creating full-funnel reporting from ad click to sale
- Enhancing marketing performance dashboards with external data
Course Setup Checklist
- Power BI Desktop:
- Work computers: Install via your software center or contact your help desk.
- Personal computers: A free download link will be provided upon registration.
- Computer with at least two monitors and a mouse.
- The course files (download link provided when you register).